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We are 8 million!
RCD Espanyol reaches eight million followers across all of our social media platforms
RCD Espanyol has reached a total of 8 million followers on its social media platforms, continuing its strong digital strategy development.
The Club has experienced an exponential growth of 178% since 1st October 2022, when it had a total of 2,730,699 followers, up until this February. In just over a year, RCD Espanyol has gained 5,269,301 new followers, a figure that confirms the great work carried out and the Club's ability to understand and adapt to its digital community.
During this period, RCD Espanyol has consolidated its leadership on various platforms (Facebook, Instagram and WhatsApp Channels), especially on TikTok where it has achieved a following of 3.9 million, a gain of 3,482,600 followers since October 2022.
In addition, RCD Espanyol is one of the leading clubs in the first and second tiers of Spanish football, making the top 10 in engagement during the last two months and with the most followers and engagement in all of LALIGA Hypermotion.
RCD Espanyol's success in expanding its fanbase is not limited only to just our country. Although Spain shows solid support, representing 14.18% of the total, it is important to highlight the Club's internationalisation work. China leads this list with 20.64%, followed by India, Mexico and the rest of the American continent, reflecting the Club's global reach and growing popularity in strategic markets.
The Club has stood out thanks to strategic actions, such as the successful "Pericos do not abandon" with more than 7.7 million views, “#FeelTheColours” with an economic valuation of €4.5 million, and the development of exclusive content for “La21”, which has positioned itself as the sixth most followed academy in Spain.
These initiatives, along with a focus on engagement and interaction, have been instrumental in reaching and surpassing the 8 million followers milestone.