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RCD Espanyol de Barcelona boosts its brand image
The club unifies its corporate identity, expanding it to the team bus, the access tunnels to the pitch, and the electronic billboards at the Splau Commercial Centre
This Thursday we are making our debut! Today, coinciding with the Europa League game against CSKA Moscow, the first team bus for the first time will bear the club’s new graphic line which looks to give centre stage to the new “perico” logo, the club’s white and blue colours and to the Espanyol de Barcelona brand. Moreover, it gives visibility to the club’s main sponsors, LD Sports, Riviera Maya, Kelme, Rastar Group, Estrella Damm, Caixa Bank and Bet 365.
It should also be added that the access tunnels at the RCDE Stadium, at the corners of the ground, now also feature the new restyling featuring the “Perico”. The logo, featuring the “blanquiazul” mascot, has also recently been added to the goals.
Finally, today and in the build up to all future home games, the electronic billboards at the Splau Commercial Centre adverts and messages from the club, welcoming all fans as well as communicating important information to followers.
Through this, the club is homogenizing its graphic style on high-importance assets and activities, unifying its brand image and its corporate identity.