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5 million followers on social media!
RCD Espanyol celebrates five million followers across our social media platforms
RCD Espanyol has reached five million total followers across our social media platforms, having only just reached four million at the beginning of March.
The biggest growth has come from Tik Tok, where the Club boasts more than two million followers. In addition, RCD Espanyol has a solid presence on other important social media such as Facebook – where the follower count is close to a million - Instagram and Twitter.
In this growth, the content generated by Espanyol Media for the different social networks is of great importance. The content produced by the Club’s internal media is adapted to each specific platform for the demands and trends of individual social media.
Collaborations have also proven to be influential, with content produced with influencers such as Mercedes Roa (9 million followers on TikTok), Laurence Benson (1 million on YouTube), Roberto Garza (former NFL player), Pertamina Mandalika SAG TEAM (Moto2 team, which has Indonesia as a strategic market). These synergies are essential in the plan drawn up by RCD Espanyol and a gateway to new markets.
At the same time, this new milestone shows important achievements for the Club based on its digital strategy. On the one hand, the fan base has increased notably and the growth of the Club internationally is confirmed, with a greater presence in strategic markets for the entity.
RCD Espanyol is very clear about the path it must follow and faces the new challenges with the ambition of continuing to expand its community on social networks. The Club has focused on continuing to focus on quality content and a clear strategy to celebrate six million followers soon.