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RCD Espanyol, LaLiga team of the month

LaLiga Newsletter has chosen RCD Espanyol as its team of the month for its recent success off the pitch

LaLiga has chosen RCD Espanyol as the team of the month in their latest newsletter, in recognition of the Club’s achievements off the pitch.

One of the great challenges this season for RCD Espanyol has been the creation and development of new products to generate income. In this regard, since the beginning of the season the white-and blue Club has continued to implement actions to build on this important target for any organisatio.

The good work of these past few weeks has caught the attention of LaLiga, which in its latest newsletter, has chosen RCD Espanyol as an example of good practices. LaLiga highlights three relevant actions by the Club: the naming right, the RCDE Market and the social media ticketing campaign.

LaLiga points out that the agreement with Stage Front aims to help boost the ticketing business on both matchdays and non-matchdays and improve the fan experience inside the stadium through common actions. With the RCDE Market, it highlights that this was able to solve the sale of excess stock from past seasons by creating an outlet store. Finally the ticketing campaign promoted the demand for ticket sales on Meta, in its own channels and personalised emails to specific communities.

These three actions have warranted the plaudits of LaLiga, which has not hesitated to share their success with other professional football clubs.