9 million followers on social media
The club's digital strategy continues to experience growth
RCD Espanyol have reached 9 million followers on the club's different social networks, putting them into the Top 12 in LaLiga. On YouTube, a growth of 5,000 followers has allowed Los Pericos to surpass the 50,000 subscriber mark.
This growth on social networks has been driven, especially, by the content published to appeal to different audiences. The 'Fight To The End' campaign and the subsequent promotions by the club's main two teams provided a boost in terms of followers. The broadcasting of preseason friendlies, La21 matches and announcements of summer signings also generated engagement and new followers on the different platforms.
The club have demonstrated an ability to understand and adapt to our digital community, keeping an approach focused on commitment and interaction. RCD Espanyol's firm belief in generating quality content and adapting it to each platform has been decisive in achieving these figures.