10 million followers mark reached on social networks
The club achieve a new digital milestone
![10 million followers mark reached on social networks 10 million followers mark reached on social networks](/uploads/_images/news/18189/resized/125999_backendGallery.jpg)
RCD Espanyol de Barcelona have reached over 10 million followers on social networks, continuing to be one of the standout clubs in the digital field. This achievement is the result of a solid content strategy and a determined commitment to innovation on digital platforms.
In just two years, the club have added 7.4 million new followers, increased engagement by more than 166% and achieved an 86.2% increase in the number of content views.
A successful digital strategy
The club's strategy on social networks has been based on several cornerstones that have allowed this exponential growth. One of them is the creation of quality content, with exciting and authentic stories that connect with Espanyol fans. Through a well-crafted narrative approach, the club have managed to build loyalty in their community and attract new fans at the same time.
In addition, collaborations with influencers have played a fundamental role in Espanyol's expansion online. The club have worked with well-known figures from both within and outside the world of football, although the role of players as true ambassadors of brand has been particularly highlighted.
Espanyol have also been able to adapt quickly to new trends and digital platforms. Staying up to date with the latest developments on social media has allowed continued relevance and captured the attention of an increasingly younger audience. In this sense, a presence on TikTok and YouTube has been key to establishing itself among new generations of fans.
Internationalisation and investment in digital growth
Espanyol's digital project stretches beyond Spain, thanks to a determined commitment to internationalisation. The creation of geolocalised content, the opening of new profiles in different languages and country-specific campaigns have contributed to expanding the fanbase around the world. This strategy has allowed Espanyol to connect with communities in different countries and reinforce its image as a global club.
This growth would not have been possible without a significant investment in digital resources and tools. The club have opted to consolidate their presence on social media with a well-defined strategy and careful planning that has yielded great results.
Fans as a key piece in digital success
Another of Espanyol's great successes has been constant interaction with fans. The close relationship with followers has been a priority for the club, encouraging participation through comments, messages, surveys and questions. This has generated an active community committed to the day-to-day activities at the club.
In addition, initiatives such as contests and prize draws have served to encourage participation and achieve organic growth on different social platforms. These types of actions have been essential to maintaining a loyal and constantly growing audience.
A promising future in the digital field
With this milestone of 10 million followers, RCD Espanyol's digital growth continues unabated. The club's goal is to continue expanding its global community, consolidate the presence in new markets and continue innovating in the digital sector to remain a benchmark in online sports communication.
This success reaffirms Espanyol's commitment to fans and to the future of the club, demonstrating that, beyond the field of play, growth on social media is a fundamental part of our global strategy.