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1,000,000 followers on social media!
The Club consolidates and reinforces its commitment with digital media through the Global RCDE project
Global RCDE project has achieved a great success. The Club already has more than 1,000,000 followers in social media, a fact that consolidates the Club's commitment with digital media and reinforces Espanyol’s brand worldwide.
These million followers are the result of a planned virtual strategy that began in 2011, within the framework of the Global RCDE project, and which has been growing gradually in the hand of the new technological changes experienced in the digital environment as well as the Club itself. The introduction of new creative and differential content such as Espanyol TV's own programs, live broadcasts, clips inside the squad, the way to communicate on the network reaching fans through amazing impacts, follow-up daily news of all the Entity's players or the bi-directional communication with the players have made it possible to obtain this remarkable number.
The Club's digital fingerprint extends through:
- Facebook: 382.000
- Twitter: 289.000 followers
- Instagram: 60.000 RCDEgramers
- Google+: 245.760 followers
- Periscope: 3.900 followers
- LinkediN: 783 followers
- Youtube: 8.649 subscribers
In addition, the international side of the Club has also been reinforced with official presence in the main Asian social media as Sina Weibo, WeChat Weixin, DongQiuDi, Qi E Hao, QQ Video and Youku, where RCD Espanyol already has more than 16,000 followers after its recent release.
The club has grown exponentially in the last year. RCD Espanyol has also been a pioneer in the launch of Dugout and 9ineSports, the new vertical networks dedicated only to the world of football. Finally, the creation of RCDeSports has been one of the most significant contributions made by the Entity to the digital community. The idea of the club is to continue growing in this area and to get the name of Espanyol in all places and devices across the planet.
A million thanks, pericos!